15 effective advice on attraction of the traffic about a Yandex. Direkt!

Until recently, contextual advertising frightened off much runetovskikh businessmen the inaccessibility. The minimal ten cents for cliques at times did not pay back themselves, and about their use in non-commercial objectives in general it was possible to forget.

But now a Yandex. Direkt has made the correct decision and has reduced the price for cliques already up to 30 copecks so for one cent you can receive all on a site of the target visitor.

You can use this way for extraction of the traffic on all commercial projects, partner links and even on pages on gathering podpisok.

And in this connection, I would like to give you a pair of advice{councils} that you should do{make} to achieve the best result. So, have gone …

First of all, you need to pick up keywords on which will jump out your announcement. And some advice how to make it it is better:

1. Choose as more as possible "target" searches!

The person searching for a word "paint", can have to a kind « a water colour paint », « a paint for hair », « an automobile paint ». And the word "metal", can mean a word "metat`" in past time. In result, use of such words can lower clickability of your announcements and lower you in results.

2. Select synonyms!

For example, the search « plastic windows » can sound also as « windows of PVC ». This reception can considerably diversify your announcement and involve in it{him} new streams of the traffic.

3. Narrow subjects of your searches!

You can present search « mobile phones » in searches such as « Nokia 3250 », « Siemens M65 ». It will query more "target", and also will relieve of a superfluous competition.

4. Use service of statistics!

Free-of-charge service of a Yandex http://wordstat.yandex.ru < =http%3A%2F%2Fwordstat.yandex.ru> the person will help you to learn{find out} how much searched this or that word within a month. Also, there there is a function of a selection of associations, very much helps by search of new keywords.

Then, you should make the attractive announcement. That people noticed it{him}, cluck on it{him} and came on your site. That it is necessary for it to make:

5. Take into account perception{recognition} of a target audience!

Put itself on a place of your potential visitors and clients. On what heading you would click, what announcement would intrigue you. Take into account all features of your audience and use them in the announcements.

6. Use in the text of the announcement keywords!

When people look through results of search, keywords in announcements are allocated with a semiboldface font! To statistics of a Yandex, such announcements, are more appreciable a target audience and, as a rule, they more klikabel`ny.

7. Use the words drawing attention!

Use in the beginning of heading of such words as « the Novelty! », « Sensation! », « Free-of-charge! », « Sale! » Increase attention of people to your text.

8. Give the visitor what he wants!

It is not necessary to write about your company, it is not necessary to tell about your site. Tell better that you suggest! Ask to the person a question! For example: « Search for inflatable boats? », « clauses{articles} on kopirajtingu are necessary for you? ».

9. Use an appeal to action and accent his{its} exclamation mark!

To induce the person click under your announcement you can headings of "action", with an exclamation mark. For example: « Address to us! », « Click here! », « Receive it right now! ».

And after you have understood with words and the announcement, you should define{determine} a ceiling price which you will pay for one visitor. Also that you can undertake:

10. Choose searches with a small competition!

Use nizkokonkurentnye searches. Thus you will make the price for cliques minimally low, and your positions maximum high.

11. Appoint the price which you are ready to pay for the visitor!

Proceeding from your budget and an advanced{a moved ahead} product, draw a conclusion, what ceiling price for the visitor you are ready to give? Though at the beginning, I advise to adhere to the minimal rate!

12. At all do not play gambles with competitors.

These are so-called « bid wars », war of rates. When competitors try to rise above the contender. The price for cliques can sometimes reach 20 dollars! But you should understand clearly, what is it primoj a way to ruin!

And to you, at last, three general{common} advice{councils} on job with system:

13. Test numerous quantity{amount} of announcements!

Use as much as possible various announcements simultaneously. Adhere to a rule - for each search, the separate announcement. So you can better understand the audience and reach{achieve} maximal values CTR.

14. Raise clickability of your announcements!

Than to raise rates, raise clickability better! If your announcement has high CTR it will be displayed in results above!

15. Trace return of the enclosed money under each announcement!

To understand as far as well works, this or that announcement, you should know how much it has brought to you the profit! For this purpose, you should use in the announcement special tracing links (for example partner). So you can learn{find out}, how much money is possible to spend on cliques and whether it is necessary to use this system in the business.

Well, it were all fundamentals on job in a Yandex. Direkt. Now you needed to engage in practice on the site, to receive result and to draw corresponding conclusions!