Wise men speak, that all in this world goes on a circle, and this circle always becomes isolated. An output{exit} from him{it} as govarivajut, it is possible{probable} only at aspiration to the center. If to abstract from spiritual underlying reason it is possible to notice, that this concept is correct practically always. We shall take the Internet which was created as it is remembered (if not it was forgot) as a university network, and the concept of hyperlinks served for simplification of perception{recognition} of the information. It is possible to suspect, that such, undoubtedly innovative, the approach has been initiated by reference books. Really, often it happens, that reading the book, it would be desirable to receive the accompanying information, to clear for itself not clear word, to increase a fine illustration. And with this problem{task} the hypertext, in person HTML, consulted and consults till now. Other business that the purposes have changed, the Internet all is more and became the commercial tool more, and from it rather and has rather suffered it{him} informativnost`. For example, hardly on the first got site devoted, for example, to doors you will find the exhaustive information on a history of " a door affair ", and hardly there there will be enough of links to the corresponding resources possessing the given information. Why? Because the problem{task} of such site to sell or serve vizitkoj firms, instead of to give the exhaustive information. Thus, the primary idea of a network for convenient reception of any kind of the information in its{her} primary kind has been practically lost. Poorly it or well question disputable, but that that the circle has almost become isolated, obviously, - from initial simplicity did not remain also a trace.

Any system samoreguliruetsja. Also samoreguliruetsja the Internet, and his{its} filters, allowing to support primary idea, search engines which now serve not only necessary service undoubtedly are, but also play a role of hospital attendants, not allowing a network to become chaotic system. Search optimization, imposing is enough severe constraints on a content of sites, their registration and structure, compels developers though in what that to a measure to support the adequate maintenance{contents} a web of resources - to create a new unique content, to place the information interesting the user, i.t.d., not giving system uncontrolledly to develop. Perhaps, if to continue consideration of the Internet as automatically adjusting information system it is possible to say, that "struggle" of developers of search algorithms and optimizatorov is its{her} basic driving and regulating force. Thus, search engines do not give development of a network to become uncontrolled, despite of continuous occurrence of new technologies. In this connection it is obvious, that their role becomes ever less, and the role of an information component is more and more. I.e. the network aspires to the sources, and, apparently, this process is irreversible. The circle of development will become isolated.

What will be the interactive text in the future? Process of growth of users at the given stage goes in parallel with development of search algorithms, and, accordingly, with increase of requirements to a content of sites. In struggle for visitors whom, in connection with growth of quantity{amount} of users of a network, will be becomes more, will obviously lose for the sites which are not responding minimal requirements, showed to their maintenance{contents}. Therefore their creation and support will be deprived any sense, despite of occurrence of new and new technologies, and, as the consequence{investigation}, new services. It is process already began. We shall recollect boom of home pages at the end of 90th years which has very quickly ended from for hopelessness of support of such resources. On change by him{it} came blogi, i.e. lack informativnosti was replaced new technologies. And this process will proceed, eliminating everything, that does not bear{carry} sufficient information loading.

Result of this process the new standard of text filling of resources - laconic, lingvisticheski verified and maximum informative content which creation becomes rather complex{difficult} process sooner or later becomes. For certain this problem{task} will be under force to only professional kopirajterov commands. However, even now it already almost so, at least for serious resources.

We are waited new Web, with a network come back to the sources, but possessing practically boundless opportunities at the expense of the advanced technology.

Development of sites will conduct at a new level. If to consider{examine} this process in the general{common} cultural context it is obvious, that the Internet develops in parallel the basic cultural trends and expectations - the hypertext was postmoderniskim on the essence, the new Internet is obliged to be a post postmoderniskim, differently his{its} new coil will be doomed for extinction, and on his{its} place there will be that that another, with other, new idea. But, it is similar it will not take place - the circle all taki will become isolated.